https://www.ilanakavadlo.com/home daily 1.0 2022-11-18 https://www.ilanakavadlo.com/portfolio daily 0.75 2025-09-20 https://images.squarespace-cdn.com/content/v1/60524dd056ed6219bbf86da8/18dd8158-adf9-4d5a-9676-1aebd7a51174/Screen+Shot+2022-11-18+at+10.24.57+AM.png Some of what I've done. I served as the end-to-end owner of hicleo.com, including management of its content inventory; development of all new materials; and implementation of all campaign workflows including forms, landing pages, and marketing emails. I also oversaw its redesign following new positioning and visual identity. https://images.squarespace-cdn.com/content/v1/60524dd056ed6219bbf86da8/5ff1828f-cb72-4860-85ff-18bdfee6ee64/ptea.png Some of what I've done. Led a successful website relaunch that integrated the content of two legacy organizations and introduced a new brand following the merger of Partnership for Drug-Free Kids with Center on Addiction. Following launch, I've overseen the day-to-day management of and publishing to a website over 15,000 pages deep with over half a million monthly pageviews. https://images.squarespace-cdn.com/content/v1/60524dd056ed6219bbf86da8/4cba9aeb-cadf-4a60-bc0c-eb7dae5f502f/ati.png Some of what I've done. Directly managed all aspects of the Above the Influence campaign’s online presence. I managed a social media community of nearly 2 million teens and young adults, and laid the groundwork for a renewed content strategy centered around original and guest-authored stories. https://images.squarespace-cdn.com/content/v1/60524dd056ed6219bbf86da8/8cb078ab-2c4b-49cc-a7e6-3f0dd9783131/ad-word.png Some of what I've done. Have overseen a monthly pro bono AdWords budget of $40K with average clickthrough rates over 5%. https://images.squarespace-cdn.com/content/v1/60524dd056ed6219bbf86da8/fbe99466-c766-45c6-916c-71c068936e32/old-drugfree.png Some of what I've done. Led the process of a full content audit followed by revisions and reorganizing around key audience personas and propelling the user journey forward. https://images.squarespace-cdn.com/content/v1/60524dd056ed6219bbf86da8/fdccd4f7-0bb8-4728-aded-0b50ff6b8c19/dtf-1.png Some of what I've done. Grew the campaign’s Facebook page from approximately ten thousand to a quarter million, and built its Instagram presence from the ground up.